Cisco and Our Companions: We Are Larger Collectively!


Picture of Rodney Clark, SVP of Partnerships and Small & Medium Business
Co-authored by Rodney Clark, SVP of Partnerships and Small & Medium Enterprise

Thanks to all of our Companions who joined us digitally or traveled to Miami Seaside for Cisco Associate Summit 2023. This occasion is one we look ahead to all 12 months–and what a tremendous week it was. From the worldwide keynotes, chief perception classes, fastidiously curated breakout classes, and intensive 1:1 conferences and networking alternatives, we organized round one aim–to be Larger Collectively.

We’re dedicated to creating this program participating, inspiring, and related with instantly relevant content material that will help you develop and evolve what you are promoting. Your suggestions to this point signifies we hit the mark, however please proceed to share suggestions along with your native groups. We need to hear from you!

We additionally need to reiterate what you heard from us and the opposite Cisco audio system–THANK YOU. Thanks for serving to us serve our mutual clients, for bringing our know-how to life and growing its worth. Thanks for pushing and difficult us and maintaining us accountable. As we glance outdoors and look to the longer term, it’s clear–one of the simplest ways ahead is collectively.

We’re in a brand new period

The world is altering quickly. The time-tested methods we have now leaned on to succeed are evolving and, in some circumstances, should be fully redrawn. Be assured–Cisco is prepared–not only for immediately’s challenges, however for the alternatives of tomorrow. We’re accelerating our tempo of innovation, our platform technique is working, and our portfolio is the strongest it’s been in a long time. The Cisco Associate Ecosystem is stronger, extra resilient, and extra related to our buyer wants than ever. When these components mix, magic occurs. Put merely, we’re Larger Collectively.

We’re serving to you develop and evolve

It’s not nearly what we are able to ship collectively. It’s about how we ship collectively. Over the previous 12 months, we’ve labored to rework our engagement mannequin, to take away the friction in our GTM technique, and stage up how we serve clients collectively. We now have created joint gives, added new gross sales motions, and aligned how we go to market to promote and win. And all of that is underpinned with automation, AI, and insights to ship collectively all through the lifecycle. A couple of highlights…

  • Now you’ll be able to make the most of the entire Cisco portfolio in a managed service movement with 18 pre-bundled gives that require minimal customization, so you’ll be able to add your companies, differentiate your provide, and get to market sooner.
  • Extra Cisco gives, extra options, new incentives, and higher discipline alignment are enabling us to win collectively in Cloud Marketplaces.
  • We’re recruiting the best specialty companions–ISVs, consultants, trade specialists, and different non-transacting companions–so you’ll be able to create options for brand spanking new patrons and ship the distinctive outcomes our clients are searching for.
  • And with the most recent enhancements to the Associate Expertise Platform (PXP), you may have much more actionable, guided, and personalised insights that will help you develop and evolve your Cisco follow.

And there’s far more to come back: a simplified incentive construction, extra predictive and prescriptive insights, and continued alignment of our GTM to simplify and improve your expertise working with Cisco and our sellers. Moreover, whereas enterprise clients are and stay important to Cisco and our go-to-market technique, you’ll see a extra intense concentrate on our partner-led SMB gross sales movement, as these clients more and more undertake know-how as a part of their digital transformation journey.

We’re Larger Collectively

To be clear: Cisco is and can at all times be a partner-led firm. We dedicated to this mannequin 27 years in the past, and it continues to be our single largest differentiator out there. We’re excited concerning the alternative in entrance of us–let’s go get it collectively!

 

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