MADE, which simply launched their first handmade bicycle displaying Portland in 2023, is already increasing. They’ve partnered with Andy White of FYXO to create MADE Australia.
The brand new present will debut along with the seventeenth Annual Melburn Roobaix on the Darebin Worldwide Sports activities Centre (DISC) on June 28- 29, 2024. Just like the Portland present, it’ll have devoted hours for media to go to builders and create content material earlier than opening the doorways the general public.
“Andy’s ardour for telling the story of the customized bike world via phrases and pictures has stored us shut over time, and we’re thrilled to associate with FYXO to provide MADE Australia,” states Billy Sinkford, Co-Founding father of MADE and Vice President of ECHOS Communications, the PR firm behind the occasion. “Our mission stays the identical: to raise, encourage, and spotlight the worldwide handmade neighborhood. With Andy’s deep relationships and occasion expertise, MADE Australia will reveal the worldwide attain of this vibrant neighborhood.”
“The customized bike business is my world. Whereas Australia is residence, I’ve proudly been a world megaphone on behalf of these creating stunning, customized bikes and equipment, and my firm FYXO hosted the primary Australian Customized Bicycle Present in 2012,” stated White. “The partnership with MADE offers us the wanted infrastructure to supply exhibitors and attendees with a tremendous expertise able to nice development. Billy and the workforce at ECHOS have been mates ceaselessly; there isn’t a one higher suited to deliver this imaginative and prescient to life.”
This primary-year occasion is a smaller-scale model of their grand imaginative and prescient. The 2025 MADE Australia will transfer to Adelaide in 2025, coinciding with the Tour Down Beneath originally of the 12 months…and providing that hemisphere’s summer season climate for the occasion. In the meantime, again within the States, MADE Portland will kick off its 2nd annual occasion this August.
