Nike and Dove have joined forces to launch the Physique Assured Sport program, an modern on-line teaching initiative aimed toward constructing physique confidence in women worldwide. This new partnership seeks to deal with the challenges confronted by women in sports activities, encouraging them to remain energetic and assured as they navigate adolescence.
Statistics reveal alarming drop-out charges amongst women taking part in bodily actions, with physique picture issues usually cited as a contributing issue. In line with the brand new findings from Dove and Nike in Canada:
- 44 per cent of women dropping out have been advised they don’t have the precise physique for sport and 45 per cent have been objectified or judged on their bodily look.
- 50 per cent of women dropping out have been advised that they aren’t adequate.
- Women, nonetheless, perceive the advantages of sport, with two in three saying they might be extra physique assured if that they had stayed in sport for longer.
Recognizing the significance of selling optimistic physique picture, the Physique Assured Sport program gives coaches with the supplies they should tailor their teaching technique to evokes women’ physique confidence, slightly than detracting from it. It goals to equip women with the instruments and assist they should embrace their our bodies and proceed their involvement in sports activities.
Developed in collaboration with tennis legend Venus Williams and Olympic gold medal-winning gymnast Laurie Hernandez, this system provides a supportive and inclusive setting for women to construct confidence and resilience via bodily exercise. “I consider that by empowering women to remain energetic and assured, we’re serving to them develop into robust and resilient ladies,” says Williams.
Hernandez additionally highlights the importance of this initiative. “The Physique Assured Sport program isn’t just about enhancing athletic efficiency, but additionally about fostering shallowness and psychological well being,” she says. “Each lady deserves the chance to really feel assured and empowered via sports activities.”
Williams and Hernandez are encouraging mother and father, coaches and educators to get entangled in this system to assist promote a extra inclusive and supportive setting for women in sports activities. To study extra in regards to the Physique Assured Sport initiative and get entangled, go to the official web site.
