The Age of the Companion is right here, and companions have performed a central position in delivering worth to our clients for over 25 years. We all know that when companions mix Cisco options with their custom-made providers you may have a recipe for attaining highly effective buyer outcomes.
I not too long ago sat down with Oliver Tuszik and Bob Bailkoski of Logicalis for an in-depth dialog on Partnering for Success within the Age of the Companion. It was stuffed with insights you gained’t wish to miss, so I encourage you to look at the whole dialogue. Within the meantime, listed here are my high 4 takeaways from our chat.
1. We’re in a brand new period: The Age of the Companion
The pandemic and new expertise traits have accelerated a brand new means of partnering. On this new, fast-moving, and complicated atmosphere, clients are in search of firms that may ship the outcomes and providers they should hold their infrastructures operating. Innovation is coming from our companions like by no means earlier than, and the Age of the Companion is placing companions on the heart, delivering all the advantages across the buyer’s desired outcomes.
2. The altering panorama is inflicting extra demand for managed providers
For those who look, the easiest way to ship an consequence proper now that’s been codified for the business is a managed service. It’s what the business understands. However what’s modified is that it’s now not simply concerning the consequence that’s being delivered—it’s additionally concerning the expertise.
3. Every thing begins with the shopper
To drive enterprise outcomes within the Age of the Companion, companions should discover the issue they’re attempting to unravel for and the worth they’re attempting to generate for his or her clients. Companions want to grasp their essence—reminiscent of safety, working with SMBs, managed providers, and many others.—and make the most of that essence.
“The first objective is to align with buyer expectations and create a complete resolution the place Logicalis serves because the central element connecting completely different distributors seamlessly. With this strategy, all of the complexities are faraway from our clients’ shoulders in order that they will focus solely on attaining profitable sustainable outcomes.”
– Bob Bailkoski, CEO of Logicalis
4. Easy methods to discover the most effective accomplice: Belief, Execution and Values
Discovering the most effective accomplice begins with belief, adopted by the expertise they will ship. Prospects want to have the ability to perceive a accomplice’s capabilities and belief them when handing over vital managed providers tasks. Subsequent, although, is execution—how we carry belief collectively and the way we execute collectively. Belief and execution go hand-in-hand when deciding who’s the proper accomplice for a buyer at that time limit. And final, however actually not least, is alignment of objectives and values.
You possibly can watch the whole dialog and listen to extra about our ideas on the Age of the Companion, managed providers, and extra. And if you would like a deeper dive into the Age of the Companion, try our e book: Age of the Companion: A New Period of Enterprise, A New Period of Partnering.
Participate within the LinkedIn Reside dialog:
(25:48 minutes)
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