PUMA and Ciele Athletics are teaming up as soon as once more to make a distinction. This partnership, aimed toward benefiting The Trevor Undertaking, carries a robust message of help and inclusivity for the LGBTQ+ neighborhood. Launched in September, a month devoted to nationwide suicide prevention, the PUMA x Ciele Athletics Assortment not solely raises consciousness, but in addition gives much-needed help to the youthful LGBTQ+ demographic.
A dedication to creating a distinction
The gathering helps The Trevor Undertaking, a non-profit group targeted on suicide prevention and disaster intervention for lesbian, homosexual, bisexual, transgender, queer and questioning (LGBTQ+) younger people.Â
“We’re extraordinarily proud to proceed our partnership with Ciele in a significant method by supporting The Trevor Undertaking, with whom we’ve had a long-standing relationship,” says Erin Longin, GM of International Run/Prepare at PUMA. “Our objective was to create a easy and impactful assortment of merchandise that help these communities not solely throughout their runs, but in addition when they might need assistance probably the most.”
Celebrating identification and empowering others
Cal Calamia, an influential advocate for The Trevor Undertaking, has been chosen as one of many faces behind the partnership. Calamia, a proficient transgender runner, stands as an educator, activist and function mannequin. Their private experiences and dedication to empowering trans and non-binary people convey a beneficial perspective to the collaboration.
PUMA and Ciele Athletics unveil limited-edition operating collaboration
“The factor that I really feel I’m all the time coming again to is, how do I maintain area in order that trans and non-binary folks, queer folks, can perceive that there’s nothing inherently improper with who we’re?” says Calamia, “And there’s really a lot magnificence and a lot to have fun about our identities.”Â
By this collaboration, Calamia seeks to encourage and empower others to alter the narrative and supply help for LGBTQ+ youth.
An inclusive assortment
The PUMA x Ciele Athletics Assortment not solely delivers high-performance kinds, but in addition showcases a dedication to inclusivity. Designed to attraction to people of all backgrounds, the gathering deliberately retains esthetics easy, permitting the message to take centre stage whereas incorporating distinctive design options. Some key kinds throughout the assortment embrace:
- The PUMA x Ciele ForeverRUN NITRO operating shoeÂ
- The PUMA x Ciele THE WORK IS THE WORK teeÂ
- The PUMA x Ciele PEACE IS THE PLACE teeÂ
- The PUMA x Ciele GOCap
Availability and influence
The PUMA x Ciele Athletics Assortment launched on Sept. 21 on PUMA.com, cieleathletics.com, and choose retailers globally. Starting from $50 to $170, these merchandise provide not solely nice performance, but in addition an opportunity to contribute to a worthy trigger. Along with the unique product lineup, PUMA and Ciele Athletics have dedicated to a beneficiant $25,000 donation to additional help The Trevor Undertaking’s mission.
