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In addition to profitable numerous races from February to September and topping the UCI world rankings, SD Worx are identified for racing in one of many extra vibrant kits within the Ladies’s WorldTour peloton.
That will not modified for the 2024 season because the Dutch group unveiled their up to date look – one other vibrant, stand-out equipment and an evolution somewhat than a revolution on their 2023 design.
Introduced collectively by equipment producer Specialised, the brand new SD Worx equipment is a barely darker, purple-heavy design for the group’s stars together with Demi Vollering, Lorena Wiebes, Lotte Kopecky and Marlen Reusser to put on.
The white, six-pointed cross stays on the entrance of the jersey, albeit bolder compared to the 2023 equipment, whereas the purple, pink, and orange fade has been swapped out for separate blocks of an analogous color scheme.
Sponsor-wise, SD Worx will likely be adorned by the identical manufacturers, with the title sponsor taking satisfaction of place throughout the chest and secondary sponsors Yuzzu, Boels, Dolmans, and Finvision unfold out throughout the shoulders, chest, and shorts.
Co-sponsor ProTime, the workforce administration firm which got here on board final July, additionally options throughout the entrance of the jersey, whereas equipment and bike sponsor Specialised – which re-upped its deal via 2028 again in October – additionally options prominently.
“The shirt stands out due to the colors that move properly into one another. Graphically it’s a particular jersey. We are going to simply spot one another within the peloton,” stated Wiebes, who final season scored 12 wins together with phases of the Giro Donne and Tour de France Femmes.
“It is a good looking equipment. The identical colors of our title sponsor SD Worx are as soon as once more in a brand new recent look, which will increase the recognizability. I’m pleased with it and sit up for racing on this shirt,” stated former Italian champion Elena Cecchini, who’s again for a fourth season with the group in 2024.
The pair are joined on the dominant squad – they led the Ladies’s WorldTour with 62 wins throughout the roster in 2023 – by Tour de France Femmes champion Vollering and world champion Lotte Kopecky.
The rest of the group will largely stay the identical for subsequent season, with riders together with veterans Christine Majerus and Chantal van den Broek-Blaak additionally returning together with younger skills Blanka Kata Vas and Anna Shackley. Femke Gerritse is the group’s sole confirmed addition up to now this low season with the 22-year-old becoming a member of from Parkthotel Valkenburg.
Revealing our 2024 equipment… 🤩Prepared to paint the yr 🎨#wesparksuccess pic.twitter.com/1vSisF6MjkDecember 18, 2023
