In relation to progress and idea-sharing within the operating and out of doors industries, Switchback at The Operating Occasion may simply be the place to go.
Based in 2006, The Operating Occasion (TRE) brings collectively the operating trade and creates an area for enterprise, studying, and connection. Now in its second yr, Switchback at TRE invitations the higher out of doors trade to affix the occasion.
Switchback at TRE supplies a brand new expo space for manufacturers and retailers. This new expo opens up the occasion to exhibitors from the out of doors trade at giant, not simply the operating sector. For 3 days (from November 28 to 30), the occasion will run on the Austin Conference Middle in Austin, Texas.
Learn on to study extra concerning the occasion and the way to attend in 2023.
Photograph: Switchback at The Operating Occasion
What Is Switchback at The Operating Occasion?
Switchback is an enlargement of The Operating Occasion that features manufacturers and exhibitors from the higher out of doors trade. TRE is North America’s premier run specialty commerce present. In 2022, it had over 275 exhibitors and attracted hundreds of outlets and attendees in search of the newest in footwear, attire, and kit.
The crossover between operating and different sorts of out of doors recreation continues to develop at an thrilling charge. Switchback at TRE takes benefit of the TRE platform and the numerous operating manufacturers that attend the commerce present. Including an area for out of doors specialty manufacturers was a pure development for the occasion.
This intimate gathering of individuals, concepts, and merchandise fosters relationship-building and uncovering the newest traits. The occasion consists of interactive reveals, convention periods, and loads of networking alternatives. In 2022, the occasion included 11 coaching periods and 25 convention periods. It culminated with a dynamic keynote from Allyson Felix, probably the most adorned American observe and discipline Olympian of all time.
Photograph: Switchback at The Operating Occasion
Development of Switchback at TRE
Now in its seventeenth yr, The Operating Occasion has gathered hundreds of trade professionals. With the addition of extra out of doors retailers, manufacturers, and thought leaders, the chance for progress is ever-increasing. It has nice potential for the operating and out of doors industries to merge and transfer ahead.
“Switchback at The Operating Occasion creates one-of-a-kind moments of productiveness, continued studying, and celebration amongst attendees and types we don’t see or expertise wherever else,” mentioned Christina Henderson, occasion director for The Operating Occasion.
“Our mission to advance the operating trade is unwavering, and we’re thrilled to welcome out of doors retailers and types as soon as once more in 2023 to each help that mission and supply a useful alternative for the out of doors specialty trade.”
The occasion units up its exhibit corridor to advertise networking, communication, and interplay. Exhibitors and attendees can join with friends and entry instructional instruments, panel discussions, and interactive experiences. Based on Switchback at TRE, it’s an economical alternative for anybody within the out of doors trade who needs to attach with operating.
Who’s Going
Switchback at TRE already has a assorted group of exhibitors from the out of doors trade signed up. These manufacturers embrace SCARPA, KEEN Footwear, Dansko, LOWA Boots, adidas Terrex, Lamo Sheepskin, Oboz Footwear, Farm to Toes, Sunski, Allrounder by Mephisto, Flipmits, Alegria Footwear, Zamberlan, and Out of doors Analysis. High manufacturers from the operating world, equivalent to HOKA, Brooks, ASICS, Balega, New Stability, On, and Saucony are additionally attending.
A number of distinctive out of doors and operating organizations will probably be onsite to share their information and insights. The teams embrace the Nationwide Shoe Retailers Affiliation, The Conservation Alliance, the Operating Business Variety Coalition, and the Low Affect Alliance.
However Switchback at TRE isn’t nearly networking and merchandise — it’s additionally an opportunity to share a love for operating and the outside. Along with studying concerning the latest merchandise and concepts, individuals will even have an opportunity to have fun the neighborhood centered round it.
Photograph: Switchback at The Operating Occasion
How one can Attend
Based on Switchback at TRE, no different occasion will get such a assorted group of out of doors and operating trade leaders collectively to share concepts, inspiration, and insights. It claims to be a not-to-be-missed alternative for anybody concerned within the operating or out of doors industries.
In the event you’re a part of an outside model, retailer, or group that want to attend, go to the Switchback at TRE web site to study extra about attending or exhibiting.
[Editor’s Note: This article is sponsored by Switchback at The Running Event. Find out more about Switchback at The Running Event. Thank you to the event for its sponsorship of iRunFar, which helps to make iRunFar happen and free for all to enjoy. Learn more about our sponsored articles. This article first appeared on sister website GearJunkie.]
